Importance of Digital Marketing
Jatin Sharma Faridabad, Jatin Sharma Digital Marketing Executive
1. Reaches People Where They Spend Their Time & Money
In 2019, the average Internet user has at least 7 social media accounts. That’s up from 3 just 5 years ago.
97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care.
Social media marketing and advertising are only a piece of digital marketing. But it’s a very important one. Throughout this article, we’ll look at many kinds of online marketing methods. This will show the importance of digital marketing to your business.
2. Levels the Playing Field for Small Business
You’ve seen it happen before. A huge company like Walmart comes to town and wipes out 100’s of local specialty shops. Starbucks rolls in and mom and pop coffee and bagel shops close down.
We’ve seen the online equivalent of this with Amazon. It’s hard to compete with the name recognition or the millions that they put into marketing and reputation management.
3. More Targeted
When you run a magazine ad, for example, you definitely do some targeting. You know if your target audience reads that publication. You have some control over placement and size. You control the message within certain publisher guidelines.
That ad may reach 1 million plus readers.
But what percent of this million is actually your target? A particular fashion magazine might have a demographic 59% female ages 35-55. They may have some college education. And you know they’re interested in the type of fashion depicted in the magazine. But that’s a huge demographic.
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Contact - Jatin Sharma
Contact - Jatin Sharma
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